The Shade It founding team has unparalleled knowledge of the window treatments industry and have seen firsthand every step - from the global curation of fabric rolls, to the multistep manufacturing process, to the sales tactics used by legacy retailers. It is with this deep experience that we realized the incumbents do everything possible to confuse the customer, justify complicated price markups, and ultimately provide a low quality consumer experience. Shade It is different. We continuously ensure the fabrics and styles we offer are vetted by the world's foremost designers. We deliver the perfect balance of optionality and quality, without deceptive sales practices. And, best of all, we custom fabricate in the United States of America, ensuring the product arrives to you on time and at an unbeatable value.